BefuBefa MASTER SERVICES AGREEMENT
5. Registration and Intellectual Property Rights
5.1 Accounts and Users:
5.1.1. Marketing User. If you download content or subscribe for updates on BefuBefa Supply & Sell, we will never disclose your information to external parties and will always honor any request to be removed, as per our privacy policy.
5.1.2. BefuBefa Supply & Sell User Registration: You must create an account ("Account") to use certain features of theBefuBefa Supply & Sell and BefuBefa Services. It is important that you provide us with accurate, complete and up-to-date information for your Account and you agree to update such information, as needed, to keep it accurate, complete and up-to-date. You should keep your Account name and password properly and agree that you won't disclose your Account password to anyone and you will notify us immediately of any unauthorized use of your Account. The operations of BefuBefa Supply & Sell are completely carried out in accordance with your Account instructions and BefuBefa Supply & Sell does not assume any responsibilities from your instructions . If you are acting for a company or other legal entity, your Account behavior is regarded as the company ’s behavior or the legal entity ’s behavior and the company or the legal entity shall be liable for such behaviors . You are responsible for all activities that occur under your Account, whether or not you know about them.
5.1.3. Business Accounts. If you are a business, you may create a "Business Account" for a group of Accounts for your employees and/or independent contractors providing services to your business (typically all having the same email domain name, i.e. @yourcompanyname.com). Each employee or independent contractor must have his/her own Account and you can designate particular employees as administrators of the Business Account (each, a "Business Account Administrator"). Business Account Administrators can allow employees and independent contractors who hold Accounts to be part of the Business Account, and each employee or independent contractor who is accepted into the Business Account is then an "Authorized User". You may also authorize any of your employees or independent contractors with an email domain @yourcompanyname.com to create an Account as part of your Business Account. You are responsible for all actions taken under an Authorized User's Account, whether or not such action was authorized by an Authorized User. You are responsible for the security of each Authorized User's Account and will not share (and will instruct each Authorized User not to share) such Account details with any other person or entity or otherwise permit any other person or entity to access or use the BefuBefa Supply & Sell.
5.2 Intellectual Property:
5.2.1.BefuBefa IP. Subject to your rights described in Section 5.2.2, we exclusively own all rights, title and interest in, and to any software, tools, utilities, processes, inventions, devices, methodologies, specifications, documentation, techniques and materials of any kind used or developed by us in connection with provision of the BefuBefa Services to you (collectively "BefuBefa Materials") as well as any text, data, images, information or other materials that are posted, generated, provided or otherwise made available by us through the BefuBefa Supply & Sell (collectively "BefuBefa Content"). Our rights expressly include all worldwide patent rights, copyright rights, trade secret rights, know-how and any other intellectual property rights ("Intellectual Property Rights") in the BefuBefa Materials and the BefuBefa Content. You have no rights in any BefuBefa Materials or BefuBefa Content except as those granted to you in this Agreement. You also cannot record or otherwise access or make use of our data with automated programs, software, or any other method of screen scraping.
5.2.2. Customer IP:
5.2.2.1. Customer Content. Subject to this Section 5.2, you represent and warrant that you exclusively own all rights, title and interest in and to any text, data, images, information or other materials posted, generated, provided or otherwise made available by you through the BefuBefa Supply & Sell ("Customer Content"), including all Intellectual Property Rights in that Customer Content. You are solely responsible for the accuracy, quality, integrity, legality and reliability of all the Customer Content that you (or any Authorized User) submit to the BefuBefa Supply & Sell. By making Customer Content available through the BefuBefa Supply & Sell, you hereby grant BefuBefa a non-exclusive, transferable, sublicensable, worldwide, royalty-free license to access, process, analyze, store, use, copy, and modify your Customer Content in connection with operating the BefuBefa Supply & Sell and providing the BefuBefa Services.
5.2.2.3. Anonymous Data and Reference Data. You grant us the right to use Customer Content to generate anonymous, statistical data based on such Customer Content (for example, an average price calculated across multiple Customers without naming those Customers), which will not identify you ("Anonymous Data"), and to use such Anonymous Data in any manner in which we see fit, including selling such Anonymous Data. This Anonymous Data is not Confidential Information for purposes of this Agreement and is owned by BefuBefa. Similarly, in order to improve the BefuBefa Services for you and others, BefuBefa may make use of reference data, which is by its nature is not confidential or proprietary, including, but not limited to, formats of industry tariffs or tenders (i.e. column structures with no pricing data), carrier public surcharge data, carrier public "rack rate" prices, fee codes, commodity codes, public service schedules, and names/web sites of corporations ("Reference Data") and this Reference Data is not Customer Content for purposes of this Agreement.
5.2.3. Software License. Most features are provided by BefuBefa to you as software-as-service accessible via the Site, but in certain situations we may provide software to install on your devices ("Installed Software"). We grant you a worldwide, non-exclusive, non-transferable and non-sublicensable license to download and install a copy of any Installed Software on a mobile device or computer that you own or control, and to run such copy of Installed Software solely in conjunction with your use of the BefuBefa Services. You agree not to (i) copy the Installed Software, except for making a reasonable number of copies for backup or archival purposes; (ii) distribute, transfer, sublicense, lease, lend or rent the Installed Software to any third party; (iii) reverse engineer, decompile or disassemble the Installed Software; or (iv) make the functionality of the Installed Software available to multiple users (where the Installed Software is designed for a single user) through any means; and (v) use the Installed Software in any way other than the way it is intended to be used. You agree not to modify or create derivative works based on the Installed Software however. If you stop using the BefuBefa Services , you agree to uninstall all copies of the Installed Software on your devices immediately.
5.2.4. Trademark License. We grant you a non-exclusive, non-transferable, non-assignable, royalty-free, worldwide license, without the right to grant sublicenses, to use the “ BefuBefa ” name and logo on your list of vendors or list of technologies you use. All goodwill associated with the use of such name and logo inures to the benefit of BefuBefa. You grant us a non-exclusive, transferable, assignable, royalty-free, worldwide license to list your name and logo on BefuBefa ’ s list of customers (whether in a general customer list or a list of customers for a specific product, service or sector) and to publish your reviews. All goodwill associated with the use of your name and logo inures to your benefit.
5.2.5. Data License. From time to time , we may make available certain industry data such as indicative pricing data, whether through our BefuBefa Supply & Sell or not ("BefuBefa Data") or otherwise and in such event we may sell a non-exclusive, non-transferable, non-assignable, royalty-free license to you to copy and publish (but not modify) such BefuBefa Data, subject to the terms and conditions of such license. Any BefuBefa Data displayed on BefuBefa Supply & Sell or associated sites may be used by you provided that you clearly acknowledge BefuBefa as the source of such data together with a prominent link to BefuBefa Supply & Sell with every copy of the BefuBefa Data that you make, and also agree to fulfill any other BefuBefa conditions communicated to you governing use of this BefuBefa Data.
5.2.6. Reservation of Rights. We reserve all rights in and to Intellectual Property Rights, Software, BefuBefa Materials and BefuBefa Content not expressly granted to you under this Agreement.
5.3. Data Maintenance and Backup Procedures. We know how important your data is to you. We will use commercially reasonable efforts to store, secure, and backup your Customer Content. We will follow our standard storage, backup and archival procedures for all Customer Content submitted into the BefuBefa Supply & Sell. In the event of any loss or corruption of Customer Content, we will use our commercially reasonable efforts to restore the lost or corrupted Customer Content from the latest backup of such Customer Content maintained by us.we will not be responsible for any loss, destruction, alteration, unauthorized disclosure or corruption of customer content caused by any third party. our efforts to restore lost or corrupted customer content pursuant to this section 5.3 will constitute our sole liability and your sole and exclusive remedy in the event of any loss or corruption of customer content in connection with the BefuBefa services and BefuBefa Supply & Sell.